Posts tagged: self promotion

Do You Know Your Own Value?

By , February 6, 2013 8:33 pm

“Many entrepreneurs make the mistake of thinking that their price is too high when, in reality, the value communicated is too low.”

 ~ Seth Godin, The Bootstrapper’s Bible.

While this quotation focuses on entrepreneurs, I think it’s safe to say that most of us aren’t good at knowing or promoting our own value at work or in our lives.

Most of us don’t know how to market ourselves to others and it’s easy for our strengths and talents to become the best-kept secret in the organization we work for or the business that we’re trying to create. If you’re a business owner, you’re charging less than you should. If you work in corporate, you might be waiting in the shadows hoping that your boss (or someone else) will notice you.

I’ve met leaders and business owners who have amazing talent doing the work that they love. I’ve listened to them play down their own value and dismiss their work almost trying to convince me that they’re not really THAT good or they are just ‘lucky.’

Because what you do is easy to you, doesn’t mean that it’s easy for others. I’ve worked with clients who have felt guilty about doing work that they love and are passionate about. Isn’t work supposed to be hard?

There’s no guilt associated with being on purpose and sharing your brilliance with the world. I see it as your true purpose for being here!

I think some of the challenges around knowing and leveraging our value is cultural. We are taught to play things down because we’re frightened to appear pushy, sound desperate or ‘full of ourselves.’ Our early conditioning might teach us: Don’t stand out – Blend in. So instead, we learn to hide our light and keep our true value a secret locked inside.

Here’s how I see it…

To be successful you have to own your value and brilliance and learn how to communicate it authentically to others.

The most important part of knowing your value is getting out of your own way!

The voice in our head warns us against promoting our value with others because we feel like we are selling ourselves!

This is not true…

You are selling a solution, a different approach, an experience or your expertise and advice. You are providing benefit to others to help them move forward, make change or achieve a successful outcome.

People perceive the value of others directly from the benefits that they can receive from working with them. Think about someone you admire or perceive to have value. What difference have they made to you? For example, they helped you to see something that helped you to be more successful in a situation.

It’s true that you often see a glimpse of your value mirrored back in the gratitude from the people you are helping or serving. I know that over the years my clients have taught me my value, through feedback and gratitude. This is a gift and not something to be pushed aside quickly because we’re too embarrassed to hear it.

My mentor taught me to listen to this feedback and TAKE IT IN…

This helps you to see your value through the lens of others. You start to believe in yourself and get out of your own (Ego’s) way! This is a great gift from those who we serve.

Sometimes it’s hard to know how to value our work, or how to charge people.

Here are a few places to start…

Know your strengths – What are you good at? What do you enjoy doing? Take time to get to really know yourself. Make a list of things that you’re good at – Don’t hold back now! Ask other people to share their observations of your strengths. Start to see yourself in the feedback and gratitude that people share with you. Own it! A great book to get you thinking about your strengths is StrengthFinder 2.0 

You bring more than your credentials – Qualifications can sometimes be important in your work. But it’s not just having the qualification – It’s the application of it! You also bring a combination of your unique experience in the world. In other words, you bring everything you are to your work. One of the best coaches I’ve ever worked with has no coaching credentials. She brings an abundance of experience, intuition, authenticity, passion, and results. She lives what she teaches. This cannot be learned in a classroom. This is life experience!

Share your strengths with others – Walk in your power and own your brilliance. It’s a waste NOT to use the unique gifts you have been given. Through using them you are helping others to be more successful. If they don’t know about your strengths, they won’t be able to find you. You are providing a valuable service by letting others know what you have to offer. You’re helping them get clear and make a decision.  People who stand in their power share why they love what they do… they don’t try to tell you why YOU should love it!

Set your thinking for success – You are what you think and your value and your pricing reflects this to the outside world. So others pay you a reflection of what you think of yourself. Your playing small could be limiting your beliefs and holding you back from promotion or diminishing your value and stopping you charging what you are worth. People who admire you (and a great coach) can help you to see your value in yourself.

I have value do you want some? Remember that you are providing solutions for others, giving them hope, so they can be more successful. You’re helping them achieve more by communicating what you do and offering to help. Validate your gifts and stop playing small. Practice how you communicate this and your message will become stronger and clearer. You are doing a dis-service to others by not sharing what you can help them with.

What value are you sharing with the world?

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