Ken Blanchard and Mark Miller, Authors
Some people have a static view about their business. They have great ideas and then get lost in the ‘do-do’ of doing the work. This is known as working IN YOUR BUSINESS.
When you only work IN YOUR BUSINESS you become boxed in. You’re so focused on doing the work day after day that you forget something really important:
Your business only evolves and grows if you evolve and grow.
Stagnation destroys a business – Growth is critical for success… But some people have an opposite view and develop a fixed mindset reinforced by their own limiting beliefs: “This is how it is…”
People who work IN THEIR BUSINESS tend to focus on WHAT needs to be done. When they become overwhelmed they try to change WHAT they’re doing, but they are limited because the nature of the work IS the work!
The uncertainty of “not knowing” causes fear and doubt because they want assurance that it’s all going to turn out okay. They have no control over their workloads and are frightened that clients will either all flood in all at once or there will be a drought.
Here’s how you know if you’re Working IN YOUR BUSINESS
You’re an order taker. You’re just focusing on doing the work. You’ve forgotten your passion. You may have left the corporate world and set up your business doing what you were doing for an organisation – now you’re doing it for yourself. Here lies a paradox: Some entrepreneurs run their businesses with an employee mindset rather than evolving the mindset of a business owner.
No strategy – just delivery. You have no real clarity or vision for your business. It all centres on your products or services and getting the job done. No strategy or thought goes into it. You work reactively to what seems to be urgent at the time and have no systems, structures or support mechanisms in place to help you.
Not enough hours in the day. You’re already so thinly spread there is hardly enough time in the day to get everything done. You have no one to delegate to, so how could you possibly have any time to step back and grow? You’re too busy doing it all! You have created a limited ceiling and can’t go any further. Your only option is to work harder and you feel that you are reaching your limit.
You don’t invest in your growth. You’re trying to do it all on your own without any support. You’ve not developed your leadership skills to run a business. You take advice from your friends or family who have never been in business!
Leaders with a growth mindset are constantly working ON their BUSINESS…
Here’s how you know if you’re working ON YOUR BUSINESS
You focus on the HOW. If something isn’t working you look at HOW you do things. You don’t fundamentally change the nature of WHAT you’re doing. You focus on HOW you’re currently doing things and create new systems to help the flow. You have processes and practices that streamline your activities and save you time.
You know your high value work. You have clarity, vision and purpose: You know WHY you are in business. You’re moving towards more of what you want rather than moving away from what you don’t want. You’re clear on your High Value Work and focus your time and energy on these activities. Low Value Work is automated, delegated or deleted. You are selective.
You work to a schedule. You know what you’re doing BEFORE you sit down to do it. You have a weekly schedule and work to it. You have standards and boundaries in place so that time doesn’t hemorrhage away. You schedule time for marketing, personal growth and for being creative (your genius work!).
You’re in the business of marketing.You understand the value of marketing and have created CONSISTENT stay-in-touch strategies with your stakeholders, clients/prospective clients. You’re building relationships and networking online and offline. Marketing is EVERYTHING if you want a successful business leader. It’s part of your weekly plan.
You surround yourself with like-minded people. You invest in your own personal growth. Your learning and growth is a CONSISTENT strategy. You network and mastermind with like-minded business people. You have a coach to help you understand and develop your marketing, leverage, mindset and skills as a leader.
Successful leaders are always growing and changing. Working ON your business gives you a whole new approach to productivity, business and lifestyle. You create a balanced approach to your whole life.
Are you working IN or ON your business?